About our Logo

China has always been known to the Westerner as the exotic and Far East, home of some the most interesting natural sites, and manufacturer of fine products and foods. China, however, has also had an extremely dynamic history of conquers and defeats, territorial expansion and political leadership, which led to a fast development in the industry and demographics that China is known for today.

Acknowledging all these elements, the Year of China logo addresses the scattered and dynamic past of China, by lacking a fully dotted star at the top (its past). The star, emblem of China (present in the Chinese flag itself), becomes progressively fuller at the center and bottom (respectively the present and the future), showing the progressive development and growth of China in historical power, industry and technology.

The tag line “Awaken the past, discover the future” entails that it is only by knowing the past that one can progress into the future.